hypebot: Let’s Prove That Artists Don’t Need Major Labels To “Make It”

Help Build A Database Of Music 2.0 Success Stories

During every interview, convention panel, startup negotiation or conversation with an industry peer, there is inevitably a moment when someone says something like, “All this talk about social networking, new media and digital marketing is exciting, but does it work?  And if it does, where are all the successful artists that have made it because of music 2.0?”

They’re not interested in stories of Trent Reznor, Radiohead and Jill Sobule who have maintained and even grown careers using all the 2.0 techniques after leaving a record label who spent hundreds of thousands of dollars trying to break them.These skeptics want to know about artists that have “made it” without ever having the help of a major or even larger indie label.

I usually point out that in an era when only 950 new releases sold more than 25K copies in the U.S. last year, we need to redefine success. Touring, merchandise and direct to fan sales all are part of modern artist income streams. But even after that re-calibration of expectations, the doubters understandably want examples

donnette said…

I would highly recommend Australia’s Damien Cripps Band as a case study for you. I’m so completely bowled over by DCB(Australia’s Hot Rock as per new review released recently)… the lyrics are awesome, meaningful and so easy on the ear.. I drown in the music… seriously.. and I LOVE music…I know my music..

In a few short months they have gained a respectable following in Twitter, where their followers quickly become devoted fans, and tweet and RT their links to music downloads, posts, press releases…

Recently they have started a blog at http://damiencrippsband.wordpress.com which is kept updated daily with current events, new reviews, interviews, Blog alerts, Google Stats
as well as a Squidoo Lens at http://www.squidoo.com/damiencripps which in 2 days was climbing the Squidoo rankings at #6929 overall and #221 in Squidoo Music overall.

The high traffic results from the Band’s dedication to their music, their fans and getting their message across.

More info at http://www.myspace.com/damiencrippsband

Soon to be aired a radio interview with Blog Talk Radio Celebrity Harry Shade and Damien Cripps, namesake member of the band..

This group of dedicated musicians is going places.. and they’re doing it on their own steam..

This is absolutely a Five Star Recommendation for a five star Rock Band.